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1
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Capn (0)
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Hmmmm.
Not sure about that.
It is tricky to pitch the trial period right.
I think 24 hours is on the mean side.
Cap'n. :0/
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04-18-10 03:27am
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2
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alexmedia (0)
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REPLY TO #1 - Capn :
"It is tricky to pitch the trial period right."
what do you mean?
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04-18-10 03:34am
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3
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Capn (0)
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REPLY TO #2 - alexmedia :
One day isn't really enough.
Get nailed for the month before you have had a chance to look around.
3 days is probably about right. Enough to look around, but short enough you wouldn't forget.
A week you would probably forget about it at that point & get rebilled by default.
Cap'n. :0)
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04-18-10 03:40am
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4
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uscue (0)
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REPLY TO #3 - Capn :
That's why I'm so surprised people don't think about the options when they make sites. Simple marketing -- a 1 day, limited trial will give you less return on investment than a 1 day, full trial which gives you less ROI than a three day trial (standard length). Three days is long enough to determine if you like a site -- and if you make a site I would hope you think people would like it enough to become full members.
If you don't think people will like your site too much, I'd go the route of the one week trial, for the reason you stated. After a week, many people would probably forget to cancel. Sneaky? Yes. But there's nothing unethical about giving someone a cheap, one week access. It's the consumer's fault if they forget to cancel a trial.
In essence, all you websites out there just go ahead and give us one week trials!
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04-19-10 12:01pm
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5
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alexmedia (0)
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REPLY TO #3 - Capn :
They had (probably still have) 3 days trial period but for a little bit higher price (as I can remember $9.95).
I think 1 day is enough to check what is inside and decide is it worth or not to pay full price.
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05-23-10 10:30am
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