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Porn Users Forum » Movie theaters could start charging higher prices for big name films.
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11-18-16  06:20pm - 2955 days Original Post - #1
lk2fireone (0)
Active User



Posts: 3,618
Registered: Nov 14, '08
Location: CA
Movie theaters could start charging higher prices for big name films.

Theaters in my area already charge $10.50 for senior tickets.
I hardly ever go to a theater any more.
If prices go higher, I will be going even less than I do already.

I wait for the movie on cable TV, or on Disc. That's my normal habit, today.
Would I pay $25 to see a movie in a theater?
When I can pay $25 or less for a monthly porn subscription?


========================================

November 18, 2016 Written by Rob Young Published in Movie News

Movie Theaters May Start Charging Higher Prices for Popular Films

The AMC Theater chain is talking about instituting a variable pricing model for films, which would see the big blockbusters cost more for admission than other releases. The theater chain feels that it’s standard business practice in most industries to charge more for in-demand products, so they are considering bringing that practice to movie theaters.

Get ready for the possibility of dishing out more of your money when you go to the movies. According to the Hollywood Reporter, it could be happening soon. They report that AMC Entertainment CFO Craig Ramsey was speaking at the MKM Partners Entertainment, Leisure and Technology Conference, when he announced that AMC is seriously considering this idea.

AMC was inspired by two European theater companies they recently acquired--Odeon and UCI--to initiate a model of variable pricing. Ramsey said, “They are further advanced in variable pricing, where tentpole movies are priced-up upon release. That’s something we’ve talked about in the US. We expect to learn a lot with what they’ve done. We think it will position us to start having those conversations about pricing opportunities in the US.”

Interestingly, Steven Spielberg and George Lucas warned of this back in June of 2013, when speaking at the University of Southern California. They predicted that in coming years, there would be variations in ticket prices based on the budget of the film. They warned, “You're gonna have to pay $25 for the next Iron Man, but you're probably only going to have to pay $7 to see something like Lincoln."

Keep in mind that only AMC Theaters are currently discussing a variable pricing plan. However, if AMC is successful with this, you can be sure that all the other theaters chains will jump on the bandwagon and install their own variable pricing model.

The positive side of this is that the less anticipated, small-budget films might end up costing less than they do now. So, if you want to see a Rom-Com, or Woody Allen’s latest project, you’re in luck. However, if you want to see Avengers: Infinity War or Star Wars: Episode 8, you may be paying upwards of $25 admission.

Would increases in the cost of tickets due to variable pricing deter you from going to the movies? Would you be willing to pay $25 to see the latest Marvel or DC film?

11-18-16  09:20pm - 2955 days #2
Toadsith (0)
Active User



Posts: 936
Registered: Dec 07, '07
Location: USA
If the theaters do this, that'll be the end of movie theaters.

Movie tickets are regularly $15 in my area, and I've seen theaters in the $18 range. IMAX easily surpasses that. I used to go to the theaters monthly, sometimes weekly, but that was when watching a movie cost the same as a large value meal at McDonald's. Now it is entering sit-down dining for two prices — for one ticket!

When you compare this to the fact that most people have a 50+ inch TV at home already, I think more and more will just opt to consume films at home in their underwear. "I'm not a number, I'm a free man!"

Second Grand Order Poobah in the Loyal Order of the Water Buffalo

11-18-16  11:40pm - 2955 days #3
Drooler (0)
Disabled User



Posts: 1,831
Registered: Mar 11, '07
Location: USA
Movie theaters used to worry that video rentals (on tape) would spell the end. Now it seems that they are their own greatest threat. I wanted something new, so I left England for New England.

11-19-16  05:48am - 2955 days #4
standard (0)
Active User

Posts: 39
Registered: Apr 02, '10
It's comical to see them do the exact wrong thing for the right reasons.

The problem isn't that they charge $7 for Lord of the Rings. It's an in-demand product. Fine. The problem is that it's not a one way street, and they've also been enjoying charging that same $7 for the new Ghostbusters and all the other flops they keep releasing.

$7 isn't the base amount. $7 is the high, in-demand price. It's what people have shown they're willing to pay to see Star Wars or LOTR. Prices should instead drop for the crap films, unimaginative remakes, and barely disguised advertisement vehicles they keep hoping we'll pay $7 for.

11-19-16  11:26am - 2954 days #5
biker (0)
Active User



Posts: 632
Registered: May 03, '08
Location: milwaukee, wi
The last film I went to was Fury in 2014. I used to go regularly. Not any more. I can wait for a film's release on some rental site. The theaters already out priced me at $10. I suspect they will do alright. There are still plenty of people who are willing to pay they're prices. Warning Will Robinson

11-19-16  12:57pm - 2954 days #6
jook (0)
Active User



Posts: 325
Registered: Dec 22, '13
Location: jersey city
I still go to movies weekly, a habit of a zillion years. I would miss my habit terribly if I was subjected to watching movies only on TV. I could never bring myself to watch a movie on a mobile device.

I'm surprised to hear about AMC. The Jersey City AMC charges $6.95 for movies starting before 12pm. Unfortunately, I can't make too many of those. The price for NYC theaters is generally $15, $10 - $12 with senior discount. Yes, outrageous, but I'm addicted.

The real crime is the snack bar. I haven't spent a nickel there for years, but I miss popcorn! I generally bring my own snack and I noticed many others do the same.

The discussion brings back memories of a column I used to write from about 1995 - 2000. Forgive my reminiscing. Below is one such column.

JOOK SEZ (name changed to protect the guilty) TOP TEN WAYS TO GET A GOOD MOVIE SEAT

Going to the movies involves a lot more than seeing a movie. It can best be described as an
unsocial event where you want to be left alone and not be distracted. Having a good seat and
abiding by movie etiquette can play a large part in making the movie an enjoyable experience,
even turning a one star movie into three stars. Being comfortable and feeling like your life is not
threatened can only enhance your experience. Be mindful of others, or else you might find
yourself on the wrong end of a 38. Like, don't walk into the theater blabbing at the top of your
lungs. Even if the movie hasn't started, some people (ME!) enjoy the peace and quiet of a theater
before showtime. That's why I hate friggin' commercials, but that's a subject for another top ten
list. Some people, again, no names, actually stick out their feet to trip you as you walk down the
aisle blabbing away. And if you are unavoidably late, make certain to not walk up to the front and
realize too late that you can't see a thing and end up sitting on someone's lap (I learned that lesson
the hard way).

1. Don't forget to buy your popcorn, Chinese food and soda outside the theater (get more soda
than you'll need you'll see why, and don't cheap out and get water). That way, you won't feel so
bad when you get ripped off by the $9.50 ticket price AND crummy seat. Actually, make sure you
spill some of that extra soda on the floor for revenge.

2. Go to an early showing (duh). The later it gets, the more crowded it gets.

3. Go on a Monday, Tuesday or Wednesday. Like restaurants, those are the least crowded days.

4. Get there at least 5 minutes early, otherwise the seating choices are limited.

5. Know the theater layout. If you've never been to the theater before, pay a visit the day before
and check out the theater your movie is playing. I know what you're thinking. How can you do
this without buying a ticket? Simple. Just tell the ticket taker you just came out of the movie and
you left something valuable in the theater and you don't want to wait till the mop up crew comes
in and steals it. If you have a trusting face, it'll be no problem. Otherwise, like me, you might
have to give the droid something valuable to hold onto to ensure your prompt return.

6. Have some sort of strategy BEFORE you walk into the theater. Don't walk in at 100 mph and
stop half way in like a deer frozen by headlights. You'd be surprised how many people do this and
end up in a coma for 5 minutes. Then you feel so embarrassed and desperate that you choose any
old seat. The considerations that should go through your mind BEFORE you walk in are (1) how
crowded you expect the theater to be, (2) if the movie just opened, (3) if it got rave reviews, (5) if
it got lots of advertising, (6) if it's a documentary about the guy who invented the electric chair
(really and truly!)?, etc.

7. If it's an early showing of a movie that you know won't be crowded, sit in your preferred seat.
However, you must take precautions to ensure that your seat remains ideal. The first thing to do is
put your coat on the seat in front of you. [this is a general rule of thumb at any showing.] You
don't want Wilt Chamberlin waltzing in at the last second and blocking your view. I could make
your zits pop with stories of that happening to me even with the whole friggin' theater empty. If
it's summer and you don't have a coat, just spill some of that extra soda on the seat in front of
you, or put your feet up on the front chair.

8. On a similar note to the above, don't sit right in front of someone if you don't have to. Some
people, no names mentioned, get very upset at this sort of thing and kick your chair or accidentally
spill some of that extra soda (which they read about carrying on susser sez) on your coat.

9. Don't tell anyone to shut up unless you're wearing a bullet proof vest or you know you're
at least a foot taller than the blabber mouth you're shushing.

10. Now, for the most important tip. You get to your theater either right before the movie starts
or after it starts and its half full or worse. This is a common situation for me, because I'm always
seeing movies the second they come out. All thoughts of getting the ideal seat are abandoned for
making the best out of the situation. If the theater has more than one entrance, take a minute to
figure out which door most people go in, then enter the other door. It's precious time well spent.
Right after you enter, STOP. Let your eyes adjust for as long as it takes. Scout the theater for
where the most empty seats are and pick out where the troublemakers (kids and old men) are
sitting so you can avoid them. Forget about the center. You're bound to get someone in front of
you or someone obnoxious next to you. Scout the sides. Choose a seat where people are sitting in
the row in front and there's one or two (if there's more than 2 of you, sit separately) seats
available in the row behind with no one in front of those seats or anyone next to you. Voila!
There's only a small chance anyone's gonna sit in front of you, and what are the chances
someone's gonna sit right next to you?

Or, you can wait for the movie to come out on video.

11-19-16  01:48pm - 2954 days #7
merc77 (0)
Disabled User

Posts: 291
Registered: Apr 17, '16
Star Wars 7 charged $30 in some locations and customers paid it. Most do some sort of scale when it comes to newer blockbusters to begin with. They don't have R(educed) A(dmission) T(icket)s until a few weeks after the movie plays out.

I do remember some theaters charged $6 to see Star Trek: The Motion Picture when it first came out. I got in for $4 which was normal for the movie chain that showed it. No bargain prices were available for Star Trek until it played for a few months.

As for popcorn and other snacks: Good luck sneaking them in as most theaters make a huge part of their profit from concession sales.

Then there are those who show ads. I would rather pay more money than watch ads at the theater. "Dogs think people are Gods. Cats don't as they know better." - Kedi (2016)

Dogs have masters; Cats have staff.

11-20-16  01:33am - 2954 days #8
Drooler (0)
Disabled User



Posts: 1,831
Registered: Mar 11, '07
Location: USA
The continual price hikes are probably to do with corporate hegemony as much as anything else. I remember in 1980 seeing Apocalypse Now for the first time at a locally owned theater. The ticket price? $1.00 I wanted something new, so I left England for New England.

11-21-16  03:52am - 2953 days #9
Peter Porker (0)
Active User



Posts: 36
Registered: Jan 24, '16
Going to the movies already costs more than I'm willing to pay. These days I'll only go see a film on the big screen if I somehow end up with free passes.

11-22-16  11:20am - 2951 days #10
iknowwazzup (0)
Active User



Posts: 132
Registered: Jan 06, '16
Location: United States
What they've done in one my local movie theaters is an attempt to give you value-added pricing. So one of their screening rooms has more comfortable seating and you can book a specific seat online - instead of dealing with your typical first come, first serve, scenario. They also have a dinner and a movie option where you (and your date) can order an actual meal along with alcoholic beverages to eat on a little table that's attached to your chair's arm.

I feel too old and too bitchy to deal with fighting the unwashed masses for a seat, so at least the first idea of assigned seating does have some appeal. However, it's been a long time since I saw a movie that justified the price of admission. And that's what the movie business doesn't seem to get - the more people have to pay the higher their expectations are raised and the more dissatisfied they feel if a movie fails to live up those expectations.

I never feel disappointed with what I see on a streaming service, because the cost of an entire month of unlimited viewing is less than going to one movie in a brick and mortar theater. Not to mention the fact that I don't have to leave home, I can pause the film if I need a bathroom or snack break and if I get a bit bored I can play a game on my tablet while watching.

Some people really like the theater experience, but to me, it is stressful and generally unpleasant so a movie as to be pretty special to make it worth the effort.

11-23-16  07:28am - 2951 days #11
MikeC
PornUsers Staff




Posts: 102
Registered: Jul 03, '15
I think all of the complaints people are having will ultimately fade away, but the level of inflation in ticket prices over the last 20 years is staggering. With a shrinking pool of consumers to draw from, you have to extract more from that existing pool because if you are willing to pay $20 for a movie ticket you are more likely than not willing to pay $21 or $22.

Anyone above a certain age can recall reasonable ticket prices for most of their lives, or at least until the turn of the century. You mentioned seeing Apocalypse Now for $1 in 1980, but I remember seeing a matinee of Almost Famous for $3 in 2000. Do matinee's even exist anymore?

One would think that the next major "innovation" will be the return of rumble seats, or more gamification elements in theaters. Our local theaters have pre-movie games/quizzes that audiences play together on their phones. The movie going experience at the major chains is already radically different from just 10 or so years ago. It's interesting to think it will be even more different in another 10 years.

11-23-16  07:30am - 2951 days #12
MikeC
PornUsers Staff




Posts: 102
Registered: Jul 03, '15
With all of that said, I have had some incredible movie-going experiences over the past few years, specifically Godzilla and Gravity. For as good as those movies are on their own, the addition of IMAX and 3D really put them over the top.

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