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| Porn Users Forum » WHAT IS A REASONABLE PERCENTAGE FOR AFFILIATES TO CHARGE |
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| 04-12-08 07:37am - 6098 days | Original Post - #1 | |
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JBDICK (0)
Active User  Posts: 160 Registered: Apr 04, '08 Location: Wales, UK |
WHAT IS A REASONABLE PERCENTAGE FOR AFFILIATES TO CHARGE Firstly, to the guys running TBP / PU. Please don't assume this is directed at you guys. I think this is one of those subjects that not many realise exists and how much it can cost the porn makers...Yes it is essential for generating traffic, but how much is reasonable for them to charge: 10%, 25%, 35%, 40%, 50%, flat cost... I believe the industry standard is 35%. Feel free to name names... Beautiful Girls Covered in Pearls and No Oysters in Sight | |
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| 04-12-08 01:59pm - 6098 days | #2 | |
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jd1961 (0)
Active User  Posts: 296 Registered: Jun 07, '07 |
If they don't advertise their site, who will find it? | |
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| 04-12-08 04:13pm - 6098 days | #3 | |
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JBDICK (0)
Active User Posts: 160 Registered: Apr 04, '08 Location: Wales, UK |
Hi jd1961 I agree with you. Hey that' why I use TBP, but what would say is a resonable %age? Do you think 50% is reasonable or 35%. Beautiful Girls Covered in Pearls and No Oysters in Sight | |
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| 04-12-08 04:59pm - 6098 days | #4 | |
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littlejoe (0)
Active User Posts: 49 Registered: Jan 25, '07 Location: earth |
i think 25% sounds reasonable. PU has no adds or popups (thank you!) so they need to generate money for the website and profit. and chances are if ur in a porn community your looking to spend money, and sites want customers... | |
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| 04-12-08 04:59pm - 6098 days | #5 | |
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jd1961 (0)
Active User Posts: 296 Registered: Jun 07, '07 |
I couldn't say...I don't know much about these things. | |
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| 04-13-08 03:42am - 6097 days | #6 | |
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Colm4 (0)
Active User  Posts: 117 Registered: Sep 22, '07 Location: Holland |
This data is usually found on the websites itself. Most of them have a Webmasters link on the front page where you can check it for yourself if you're interested in these things. Videosz for example gives $35 per signup and Videobox $9.95/month for recurring subscriptions. It's pretty different for each site. | |
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| 09-19-13 04:26pm - 4112 days | #7 | |
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Cybertoad (0)
Disabled User  Posts: 2,158 Registered: Jan 01, '08 Location: Wash |
19.95 seems to be the norm but I see allot of 29.99 stuff Since 2007 | |
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| 09-19-13 07:06pm - 4111 days | #8 | |
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LPee23 (0)
Active User  Posts: 399 Registered: Jul 14, '13 Location: USA |
29.99 is common in affiliate marketing inside and outside the porn world. 20 is a good deal, but the best players will charge more. If you can't do the marketing in house, you will have to pay a decent price. Better to be pissed on, than to be pissed off. Edited on Sep 19, 2013, 07:11pm | |
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| 09-19-13 07:47pm - 4111 days | #9 | |
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turboshaft (0)
Active User Posts: 1,958 Registered: Apr 01, '08 |
 Good lord, this thread's been dormant for over half a decade (others just feel that way)! What made you dig it up, Cybertoad? "It's incredibly obvious, isn't it? A foreign substance is introduced into our precious bodily fluids without the knowledge of the individual. Certainly without any choice. That's the way your hardcore Commie works." - Gen. Jack D. Rippper, Dr. Stranglove | |
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| 09-19-13 08:07pm - 4111 days | #10 | |
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Cybertoad (0)
Disabled User Posts: 2,158 Registered: Jan 01, '08 Location: Wash |
Old schooling it Turbo some day all these will be one so when back way way back I did this a few times before. And will miss the old system so thought why we still have it refresh some old topics for old times sakes .  Since 2007 | |
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| 09-20-13 12:50am - 4111 days | #11 | |
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Ed2009 (0)
Suspended Webmaster  Posts: 509 Registered: Sep 12, '09 Location: Wales, UK |
As a site owner, I've never managed to get affiliates to sign up to resell my site for less than 40%. I haven't looked recently but last year very few sites were paying affiliates less than 50%, many paying much more. Webmaster of StripGameCentral and A Measure of Curiosity. | |
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| 09-20-13 07:56am - 4111 days | #12 | |
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Cybertoad (0)
Disabled User Posts: 2,158 Registered: Jan 01, '08 Location: Wash |
I wonder how money is made with such a high franchise fee? Since 2007 | |
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| 09-20-13 11:48am - 4111 days | #13 | |
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Ed2009 (0)
Suspended Webmaster Posts: 509 Registered: Sep 12, '09 Location: Wales, UK |
Almost none at all, but it increases site/brand awareness and as most people don't keep continuous memberships if they let their membership expire then rejoin a few months later then the site makes its profit. Webmaster of StripGameCentral and A Measure of Curiosity. | |
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| 09-20-13 02:17pm - 4111 days | #14 | |
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Cybertoad (0)
Disabled User Posts: 2,158 Registered: Jan 01, '08 Location: Wash |
Ok thats cool makes sense. Since 2007 | |
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| 10-23-13 01:11pm - 4078 days | #15 | |
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Carter (0)
Active Webmaster Posts: 68 Registered: Oct 23, '13 Location: Canada |
35%? That sounds reasonable. Everyone loves the pussy: http://www.skeet-skeet-skeet.com/ | |
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| 10-24-13 06:19am - 4077 days | #16 | |
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otoh (0)
Active User Posts: 159 Registered: Sep 17, '10 Location: UK |
I think 50% is the norm. Delivering a paysite membership is zero unit cost to the site owner; of course making and running the site costs them money, but unlike a physical product, *me* accessing the site on top of their existing user base is zero cost. So if an affiliate delivers a customer who wouldn't otherwise have joined, that 50% is entirely profit. Hence being able to offer large commissions. | |
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| 10-24-13 12:08pm - 4077 days | #17 | |
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Ed2009 (0)
Suspended Webmaster Posts: 509 Registered: Sep 12, '09 Location: Wales, UK |
Something tells me you don't run a paysite  Members cost in bandwidth (ie more members=more bandwidth used and resources needed) and the more members a site has the more customer service work is involved. There are also security considerations. One extra member may be deemed an inconsequential cost, but a substantial increase in membership numbers might mean a new (more powerful) server and more staff. Also if an affiliate gets 50%, that leaves distinctly less than 50% for the site. Credit/debit cards charge a high percentage per transaction as paysites are considered high risk. I know some sites pay almost 20% to the credit card companies. Webmaster of StripGameCentral and A Measure of Curiosity. | |
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| 10-25-13 04:50am - 4076 days | #18 | |
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otoh (0)
Active User Posts: 159 Registered: Sep 17, '10 Location: UK |
Ed2009 - all valid points! Actually I do sell online content and have an affiliate programme (with a similar percentage) - but not adult-based and admittedly with less bandwidth demands than porn or other video. I didn't want to imply that you don't have costs that rise according to the number of users. More just that delivering an individual membership doesn't have a breakeven in the same way a physical product would - hence site owners being able to offer fairly large affiliate commissions. If it's a membership you wouldn't have got otherwise (obviously that's an issue for a site owner to figure out) - it's still money in the bank... and if you actually lost on a 50% commission you wouldn't offer it. Out of interest, how are you charged for bandwidth? Does your web host eg tier it, or is it fully metered? Eg mine (again, not adult) allows me I think 3TB/month and metered after that (although I never come close). Edited on Oct 25, 2013, 04:54am | |
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| 10-26-13 11:16am - 4075 days | #19 | |
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Ed2009 (0)
Suspended Webmaster Posts: 509 Registered: Sep 12, '09 Location: Wales, UK |
Same here, otoh. I get a monthly allowance and above that it's metered. I have been over my included allowance a few times, but not recently. Not sure if that's a good thing or not! One thing to watch out for with affiliate commissions is whether rebills are included. I'm not too up to date now, but a couple of years ago some sites were definitely taking a loss on commission payments, especially the ones paying anything up to 200% commission. What they were going was paying out on the initial signup and then making the money back from rebills (on which they paid no commission at all)). They'd also top that up by selling advertising space to other sites, and selling memberships to other sites they owned. I doubt anyone is following that business model any more as rebills have become much less popular. Webmaster of StripGameCentral and A Measure of Curiosity. | |
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| 10-27-13 08:23am - 4074 days | #20 | |
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Simarimas (0)
Active Webmaster  Posts: 75 Registered: Nov 05, '11 Location: dallas Texas |
I have not used affiliates up to this point, but have looked into it. 50% is pretty much the norm, and can even be on the low end. I think as Ed stated, rebills not being as popular could change that. And it may also come to pass that site owners won't be willing to pay that much if they aren't getting as many rebills. I also have a sneaking suspicion, though this is just a guess, that the reason you are seeing the blind signups, check boxes for other sites, etc. are due to trying to make up the cost of less rebills, and could be a direct reaction to the cost of affiliate programs. Webmaster/Owner www.SeeMeTease.com amateur modeling site | |
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